Research Guides: Marketing Research: Overview

Recommended Resources

Mintel Reports This link opens in a new window
US consumer products, rankings, lifestyles, psychographics, and trends data. Use filter tabs next to search box to narrow topics.
Restricted to only current SMU students, faculty & staff.
View the Market Research tutorial for more insights.
Statista This link opens in a new window
Great for reports and statistics for international and U.S..consumers.
View the Finding Data tutorial for more insights.
Simmons Insights This link opens in a new window
Access consumer demographics, psychographics, brand affiliations, and media consumption trends.
View the Simmons Insights Training Research Guide for more insights. Simultaneous users permitted: 5
Business Source Complete This link opens in a new window
Find marketing articles in academic, trade, and other sources. Journal of Marketing provides scholarly, peer reviewed articles.
View the Company Research and Industry Research tutorials for more insights.
Forrester Research This link opens in a new window
Marketing statistics related to industries, B2B or B2C customer experience, CRM, and social media.
Restricted to only current SMU students, faculty & staff.
Library Search This link opens in a new window
Search for marketing articles, books, and media.

Subjects: Business