Marketing Research: Overview

US consumer products, rankings, lifestyles, psychographics, and trends data. Use filter tabs next to search box to narrow topics.

Great for reports and statistics for international and U.S. consumers.

Access consumer demographics, psychographics, brand affiliations, and media consumption trends.

Find marketing articles in academic, trade, and other sources. Journal of Marketing provides scholarly, peer reviewed articles.

Search for marketing articles, books, and media.