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Recommended Resources
Mintel Reports
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US consumer products, rankings, lifestyles, psychographics, and trends data. Use filter tabs next to search box to narrow topics.
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Restricted to only current SMU students, faculty & staff.
View the
Market Research
tutorial for more insights.
Statista
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Great for reports and statistics for international and U.S..consumers.
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View the
Finding Data
tutorial for more insights.
Simmons Insights
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Access consumer demographics, psychographics, brand affiliations, and media consumption trends.
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View the
Simmons Insights Training
Research Guide for more insights.
Simultaneous users permitted: 5
Business Source Complete
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Find marketing articles in academic, trade, and other sources.
Journal of Marketing
provides scholarly, peer reviewed articles.
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Company Research
and
Industry Research
tutorials for more insights.
Forrester Research
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Marketing statistics related to industries, B2B or B2C customer experience, CRM, and social media.
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Restricted to only current SMU students, faculty & staff.
Library Search
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Search for marketing articles, books, and media.
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