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Mintel Reports This link opens in a new window
US consumer products, rankings, lifestyles, psychographics, and trends data. Use filter tabs next to search box to narrow topics.
Statista This link opens in a new window
Great for reports and statistics for international and U.S..consumers.
Simmons Insights This link opens in a new window
Access consumer demographics, psychographics, brand affiliations, and media consumption trends.
Business Source Complete This link opens in a new window
Find marketing articles in academic, trade, and other sources.
Journal of Marketing provides scholarly, peer reviewed articles.
Forrester Research This link opens in a new window
Marketing statistics related to industries, B2B or B2C customer experience, CRM, and social media.
Library Search This link opens in a new window
Search for marketing articles, books, and media.
Business Library Workshops