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This is a good choice for understanding a particular target audience or finding consumer research. Limit your results by the topic "Consumers & Audiences" or look for the filter called "Index" on the left side of your results to narrow your results to information about consumers.
This is a best bet for understanding a particular target audience or generational demographic. Look for the demographic filters on the left side of your search results of this market research tool.
Restricted to only current SMU students, faculty & staff.
Trends, sales, competitors, forecasts, consumer profiles, or anything related to the current state of the market. This is a good place to start when narrowing down your target market.
Data on population, gender, marital status, geography, income, educational level, housing, and more. If you know your target market, use this information to find geographic locations that match. If your target is a specific geographic location, find out about who lives in that area.
Data on people's attitudes and perceptions about products, lifestyle, and more. Find out who uses your product and what attitudes they have that might shape your campaign.
Trends in how people use media, including the internet, television, radio, magazines, and newspapers. Use this information to make decisions about where to place your advertising.
The study of how people experience the purchasing of goods. Consumer behavior articles are usually scholarly research and theoretical in nature. They help you to understand how people's motivations, loyalties, and reception of advertising.
