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This is a good choice for understanding a particular target audience or finding consumer research. Limit your results by the topic "Consumers & Audiences" or look for the filter called "Index" on the left side of your results to narrow your results to information about consumers.
This is a best bet for getting started understanding a particular target audience or generational demographic. Look for the demographic filters on the left side of your search results of this market research tool.
Restricted to only current SMU students, faculty & staff.