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This is a good choice for understanding a particular target audience or finding consumer research. Limit your results by the topic "Consumers & Audiences" or look for the filter called "Index" on the left side of your results to narrow your results to information about consumers.
Data on population, gender, marital status, geography, income, educational level, housing, and more. If you know your target market, use this information to find geographic locations that match. If your target is a specific geographic location, find out about who lives in that area.
The study of how people experience the purchasing of goods. Consumer behavior articles are usually scholarly research and theoretical in nature. They help you to understand how people's motivations, loyalties, and reception of advertising.