Research Guides: Consumers: Consumer Behavior

Find Articles

Business Source Complete This link opens in a new window
Look for articles from Journal of Consumer Psychology, Journal of Consumer Behavior. Use terms like these to focus your results on consumer behavior topics: Consumer behavior, Advertising avoidance, Customer loyalty, Impulse buying, Willingness to pay.
View the Company Research and Industry Research tutorials for more insights.
ABI/INFORM Collection This link opens in a new window
Use the "Thesaurus" linked at the top to find terms for your search.
Communication Source This link opens in a new window
This will have a lot of overlap with Business Source Complete, but may prove useful if looking for communication or media-specific topics.
SocINDEX with Full Text This link opens in a new window
This is the main database for sociology, the study of the structure and functioning of human society. The articles in this database examine consumer behaviors through this lens.

Ipsos
This market research firm provides free reports on branding, customer experience, and more. Click on Innovation & Knowledge to browse.

Consumer Psychology Review
Use this resource to discover scholarly advances in specific topics in consumer psychology through critical reviews. Review articles provide a synthesis of existing research on a particular topic.

Consumer behavior research help you to understand how people's purchasing and reception of advertising are related to things like:

Consumer Behavior Research: A Synthesis of the Recent Literature
Look for Table 3 - a list of major topics in consumer behavior research.