Advertising   Tags: 3393, 4393, 4399, adv, advertising, dougherty, hamon_by_subject, kendrick, owens, tai, temerlin  

• The old Business and Company Resource Center database has been replaced by Gale's Business Insights. Give it a try.
  
• We now have access to Factiva. Thanks go to our colleagues at the Business Library for this new resource.
  
• The MRI+ subscription has been discontinued.
  

This guide is designed to help students of SMU's Temerlin Advertising Institute with their secondary advertising research. Most sections of ADV 3393 will attend a library session that expands on this guide

I will update the guide as new resources become available. You can help me to make the guide more useful by sending me comments and suggestions.