- We now have an active Adforum subscription!
- Our Hoover's subscription will stop at the end of summer 2014. Please get acquainted with Mergent, Business Insights, ReferenceUSA, and Lexis Nexis.
- We now have access to Small Business Reference Center, which could be useful with small business clients or B2B projects.
This guide is designed to help students of SMU's Temerlin Advertising Institute with their secondary advertising research. Most sections of ADV 3393 will attend a library session that expands on this guide
I will update the guide as new resources become available. You can help me to make the guide more useful by sending me comments and suggestions.