- We now have an active Adforum subscription!
- Our Hoover's subscription will stop at the end of summer 2014. Please get acquainted with Mergent, Business Insights, ReferenceUSA, and Lexis Nexis.
- We now have access to Small Business Reference Center, which could be useful with small business clients or B2B projects.
- The MRI+ subscription has been discontinued.
This guide is designed to help students of SMU's Temerlin Advertising Institute with their secondary advertising research. Most sections of ADV 3393 will attend a library session that expands on this guide
I will update the guide as new resources become available. You can help me to make the guide more useful by sending me comments and suggestions.