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A consumer and media analysis tool based on the Simmons National Consumer Survey. Access consumer demographics, psychographics, brand affiliations, and media consumption trends with the ability to target specific market segments down to the regional level.
Simultaneous users permitted: 5
Quick Reports
Use out-of-the-box reports to create a demographic profile, lifestyle segmentation report, and various media usage reports.
Get started by watching the video below, and go to tips for creating different types of quick reports, browsing, combining variables, defining a geography, setting a base, using definitions, and trouble shooting.
Creating a custom cross tab allows you to compare any of the variables (or questions) from the consumer survey.
For example, you could find out attitudes, demographics, and media usage for users of a product, a specific brand, or a market segment.
Start by watching the video below, and go to tips for browsing, combining variables, defining a geography, setting a base, using definitions, and trouble shooting.
