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A consumer and media analysis tool based on the Simmons National Consumer Survey. Access consumer demographics, psychographics, brand affiliations, and media consumption trends with the ability to target specific market segments down to the regional level.
Simultaneous users permitted: 5
Use out-of-the-box reports to create a demographic profile, lifestyle segmentation report, and various media usage reports.
Get started by watching the video below, and go to tips for creating different types of quick reports, browsing, combining variables, defining a geography, setting a base, using definitions, and trouble shooting.