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Demographic & psychographic data, brand & media consumption
View the Simmons Insights Training Research Guide for more insights. Simultaneous users permitted: 5
Quick Reports
Use out-of-the-box reports to create a demographic profile, lifestyle segmentation report, and various media usage reports.
Get started by watching the video below, and go to tips for creating different types of quick reports, browsing, combining variables, defining a geography, setting a base, using definitions, and trouble shooting.
Creating a custom cross tab allows you to compare any of the variables (or questions) from the consumer survey.
For example, you could find out attitudes, demographics, and media usage for users of a product, a specific brand, or a market segment.
Start by watching the video below, and go to tips for browsing, combining variables, defining a geography, setting a base, using definitions, and trouble shooting.
