A long-running, nationally-representative, large-scale (50,000 respondents) survey of all adults ages 18 and up in the contiguous United States. It is a standard tool used by a large majority of advertising and marketing professionals to learn about consumer preferences.
Because Simmons is nationally-representative, marketers and advertisers can use the data to make projections about the U.S. national consumer population.
Academic subscriptions to Simmons Insights contain data that is 2-3 years out of date. This can be unfortunately limiting for very quickly-changing industries.
But for many industries, it is not prohibitive, and you can still get familiar with it for going into job interviews and your first job.
Our subscription is limited to 35 seats at a time. When you are done using Simmons, go to the top right corner, under Southern Methodist University, and click Logout to free up your seat.
