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Simmons Insights Training: Overview

What is Simmons Insights?

Quick Reports

  • Use out-of-the-box reports to create a demographic profile, lifestyle segmentation report, and various media usage reports.
  • Get started by watching the video below, and go to tips for creating different types of quick reports, browsing, combining variables, defining a geography, setting a base, using definitions, and trouble shooting.

Credit: Chad Boeninger

Custom Reports

  • Creating a custom cross tab allows you to compare any of the variables (or questions) from the consumer survey.
  • For example, you could find out attitudes, demographics, and media usage for users of a product, a specific brand, or a market segment.
  • Start by watching the video below, and go tips for browsing, combining variables, defining a geography, setting a base, using definitions, and trouble shooting.
  • Be sure to read about how to read your results.

Credit: Chad Boeninger

Advertising Librarian

Megan Heuer's picture
Megan Heuer
Contact:
mheuer@smu.edu
(214) 768-1856