Advertising: A Guide to Research

Provides a wide range of information on advertising and marketing trends around the world including expenditure data, case studies, industry trends and consumer insight. This is a great place to start to gain understanding of many topics in advertising.

Mintel market research reports cover everything you need to know about a market - challenges, opportunities, customers, trends, major players, and more. Use for national trends, since Mintel does not have geographically specific information. This tool also has brief digests on different demographic groups.

This has a lot of different types of information including articles, case studies, industry reports, market research reports, country reports, company profiles, SWOT analyses and more. The company limiter in the drop box can be helpful.

A consumer and media analysis tool based on the Simmons National Consumer Survey. Access consumer demographics, psychographics, brand affiliations, and media consumption trends with the ability to target specific market segments down to the regional level.

Gives background information and provides citations for the best available scholarship across a wide variety of subjects, combining the best features of an annotated bibliography and a high-level encyclopedia