"Offers profiles of top advertisers, agency and media family tree reports, advertising spending data, industry contacts, ad industry job market data and ranked lists of top media markets and media formats."
This database works best off-campus with VPN. To access Datacenter, you must click on it in the top ribbon.
Provides a wide range of information on advertising and marketing trends around the world including expenditure data, case studies, industry trends and consumer insight. This is a great place to start to gain understanding of many topics in advertising.
Mintel market research reports cover everything you need to know about a market - challenges, opportunities, customers, trends, major players, and more. Use for national trends, since Mintel does not have geographically specific information. This tool also has brief digests on different demographic groups.
This has a lot of different types of information including articles, case studies, industry reports, market research reports, country reports, company profiles, SWOT analyses and more. The company limiter in the drop box can be helpful.
A consumer and media analysis tool based on the Simmons National Consumer Survey. Access consumer demographics, psychographics, brand affiliations, and media consumption trends with the ability to target specific market segments down to the regional level.
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Advertising Media A-to-Z
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Dictionary of Advertising and Marketing Concepts
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The SAGE Handbook of Advertising
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