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Consumer demographics, psychographics, brand affiliations, and media consumption trends with the ability to target specific market segments down to the regional level.
An essential industry magazine. Browse by clicking on the dates on the right side or click "search this publication" in the upper left side to search by keyword.
Gives background information and provides citations for the best available scholarship across a wide variety of subjects, combining the best features of an annotated bibliography and a high-level encyclopedia
The SAGE Handbook of Advertising by 
Handbook of International Advertising Research