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Megan's Recommendations for Getting Started
This is a great place to start your research. Info on advertising and marketing trends. Includes a case study library.
Market research reports for select categories, best for national trends. This also has helpful demographic profiles.
Statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources.
Consumer demographics, psychographics, brand affiliations, and media consumption trends with the ability to target specific market segments down to the regional level.
An essential advertising industry magazine. Includes the Datacenter with advertiser and agency profiles and ad industry data.
An essential industry magazine. Browse by clicking on the dates on the right side or click "search this publication" in the upper left side to search by keyword.
Research Help by Topic
Find contemporary or historical advertising
Understanding consumers with market research, demographics, psychographics, media, and consumer behavior research.
General Company Research
Find background information, annual reports, analyst reports, financial statements, and information for private and non-profit companies.
Industries & Markets
Find industry and consumer reports, industry analysis, and industry associations.