Research Guides: Marketing Research: Products & Brands

Product & Brand Resources

Gale Business: Insights This link opens in a new window
Get market share rankings and reports. Search by company, industry, or product.
Passport This link opens in a new window
Brand shares and sales in global regions or specific countries.
Restricted to only current SMU students, faculty & staff.
View the Market Research tutorial for more insights.
Insider Intelligence/eMarketer This link opens in a new window
Identifies consumer product trends or rankings analysis. Register with @smu.edu email.
SimplyAnalytics This link opens in a new window
Mapping database with limited psychographic information. Choose the report type, then search by product or brand name.
Restricted to only current SMU students, faculty & staff. To create an account, click on "create an account" and enter your SMU e-mail address and a password. Also, only 5 users can use this resource concurrently. Please log out when done using this resource.
AdAge & Datacenter This link opens in a new window
Product rankings, ad spending. and advertising agency profiles. Search for a product ranking.
To access Datacenter, you must click on it in the top ribbon. This database works best off-campus via the Google Chrome app provided in apps.smu.

Thomas Net
Locate hard-to-find products, suppliers,and trends reports for manufactured items in North America.
Visual Capitalist
Graphically presents global brand & rankings data.