Research Guides: Marketing Research: Products & Brands

Product & Brand Resources

Gale Business: Insights This link opens in a new window
Get market share rankings and reports. Search by company, industry, or product.
Passport This link opens in a new window
Brand shares and sales in global regions or specific countries.
View the Market Research tutorial for more insights.
eMarketer This link opens in a new window
Identifies consumer product trends or rankings analysis. Register with @smu.edu email.
SimplyAnalytics This link opens in a new window
Mapping database with limited psychographic information. Choose the report type, then search by product or brand name.
To create an account, click on "create an account" and enter your SMU e-mail address and a password. Also, only 5 users can use this resource concurrently. Please log out when done using this resource.
AdAge & Datacenter This link opens in a new window
Product rankings, ad spending. and advertising agency profiles. Search for a product ranking.
To access Datacenter, you must click on it in the top ribbon. This database works best off-campus via the Google Chrome app provided in apps.smu.

Thomas Net
Locate hard-to-find products, suppliers,and trends reports for manufactured items in North America.
Visual Capitalist
Graphically presents global brand & rankings data.