Research Guides: Marketing Research: Conversion Rates

Conversion Rate Resources

Insider Intelligence/eMarketer This link opens in a new window
Search for a conversion rate, then select charts. Register with @smu.edu email.

ANA Response Rate Report
Shares response & conversion rates, revenue, and costs by marketing methods or industry. Print copy located in the Business Library reserves.

Statista This link opens in a new window
Search conversion rate plus a brand or product.
View the Finding Data tutorial for more insights.
Forrester Research This link opens in a new window
Search conversion rate and product or company to find consumer experience and engagement articles .
Restricted to only current SMU students, faculty & staff.