Research Guides: Marketing Research: Social &amp; Online Media

Social & Online Media Market Research

Communication Source This link opens in a new window
Search for articles on social media marketing, social media research, or psychographics.
Passport This link opens in a new window
European focus on global trends and rankings. Search "social media" to access results.
Restricted to only current SMU students, faculty & staff.
View the Market Research tutorial for more insights.
APA PsycINFO This link opens in a new window
Articles related to influencers, mental health effects, and trends in social media.

Pew Research: Internet & Technology
Survey results and analysis of social media trends. Use search box or Research Topics to refine results..
Social Media + Society
Peer reviewed, full text articles about social media topics. Search within this publication to find content.

LinkedIn Learning This link opens in a new window
Videos and tutorials. Try searching social media marketing or branding topics.