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Arts Business Plan Research: Overview

More on Arts Management and Arts Entrepreneurship

Find Market and Industry Reports and Stats

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Topics in Market Research

Market Demographics

  • Demographics of the most typical customer, and psychographics, if available
  • Industry and geographic concentrations of customers

Market Size, Growth, Needs, and Trends

  • Number of potential customers and total sales
  • Forecast for market growth
  • Demographic, social, and technological changes that support growth estimates
  • Needs and desires the product or service can fulfill
  • Emerging trends and changing customer needs in the market


  • Major competitors and their locations, strengths, and weaknesses, their goods/services, and pricing
  • Barriers to entry

Background Information 

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Naomi Schemm