Research Guides: Industries &amp; Markets: Overview

Research an Industry

IBISWorld This link opens in a new window
Best for finding US industry reports, includes company and industry segment benchmarking data. Search by keyword or NAICS code.
View the Industry Research tutorial for more insights.
Mergent Intellect This link opens in a new window
Search a larger company within that industry and click on the Industry Details tab.
To access First Research industry reports, click on First Research below the main search box and then, the orange Submit button on the left side of the page.
View the Company Searching tutorial for more insights.
Business Source Complete This link opens in a new window
Search by NAICS code and select "IC NAICS Industry Code or Description" from the dropdown.
View the Company Research and Industry Research tutorials for more insights.

Mintel Reports This link opens in a new window
Use the search box on the left to find US consumer research and lifestyle reports.
View the Market Research tutorial for more insights.
Passport This link opens in a new window
Use the top menu to select a topic and then narrow by country. Best for international research.
Create a profile with your SMU email address to save searches.
View the Market Research tutorial for more insights.
Statista This link opens in a new window
Excellent source of statistics for industries, consumers and countries.
View the Finding Data tutorial for more insights.
eMarketer This link opens in a new window
Explore industry trends and marketing strategies for products or consumers. Browse tab menus to dive deeper for reports, charts, or forecasts. Register with @smu.edu email.

Subjects: Business