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Use the search box on the left to find US consumer research and lifestyle reports. Search within the report to find specific keywords. Hover over the main menu dropdowns to search by category or demographic.
Restricted to only current SMU students, faculty & staff.
View the Market Research tutorial for more insights.
Search Ecommerce tab for consumer behavior or influencer trends. Access reports, charts, forecasts, and marketing strategies.. Narrow search by geographic area, industry, or content type within recent dates. Register with @smu.edu email.
Select Consumer Data from the main page. Use Advanced Search to filter by location, lifestyle, housing and other options.
To access First Research industry reports, click on First Research below the main search box and then, the orange Submit button on the left side of the page.
View the Company Searching tutorial for more insights.
A data visualization application that allows the user to make maps and analyze geographic data.
Restricted to only current SMU students, faculty & staff. To create an account, click on "create an account" and enter your SMU e-mail address and a password. Also, only 5 users can use this resource concurrently. Please log out when done using this resource.