Skip to Main Content

ADV 3343/6393: Advertising Account Planning: Consumers & Psychology

A guide to assist Prof. Kendrick's classes, Fall 2024

Advertising Specific 

Look here for trends in advertising within these industry segments, as well as current trends in influencer marketing and the online marketplace. 

Psychology Specific

Look here for insights around the psychology of wellness, health, pet care, beauty/skin/body care, or intersections of these industries with other issues. 

In particular, notice the vocabulary choices used in these sorts of articles, and see if those are useful search terms elsewhere. 

Demographics Tools

National surveys like the U.S. Census can reliably answer "big picture" questions like, how many people in Texas or the U.S. are between ages 35-39, or are married with children, or have an advanced degree?

Research Librarian

Profile Photo
Naomi Schemm
Contact:
214-768-6155

Help by Topic