Look here for trends in advertising within these industry segments, as well as current trends in influencer marketing and the online marketplace.
U.S. business-to-consumer market research & psychographics
Statistics & studies gathered by market researchers, trade organizations, scientific publications, etc
National surveys like the U.S. Census can reliably answer "big picture" questions like, which ZIP codes in Texas or the U.S. have the highest home ownership rates, or where people over age 50 have higher incomes?
Look here for insights around the psychology of home ownership, home renovations, garages, or intersections of these industries with other issues.
In particular, notice the vocabulary choices used in these sorts of articles, and see if those are useful search terms elsewhere.
