Look here for trends in advertising within these industry segments, as well as current trends in influencer marketing and the online marketplace.
Includes access to thousands of data points, forecasts, analysis, and benchmarks. Register with @smu.edu email.
U.S. business-to-consumer market research & psychographics
Statistics & studies gathered by market researchers, trade organizations, scientific publications, etc
Look here for insights around the psychology of wellness, health, pet care, beauty/skin/body care, or intersections of these industries with other issues.
In particular, notice the vocabulary choices used in these sorts of articles, and see if those are useful search terms elsewhere.
National surveys like the U.S. Census can reliably answer "big picture" questions like, how many people in Texas or the U.S. are between ages 35-39, or are married with children, or have an advanced degree?