Look here for trends in advertising low/no-sugar, healthy lifestyle, organic/natural/BFY products, etc., as well as current trends in influencer marketing.
Includes access to thousands of data points, forecasts, analysis, and benchmarks. Register with @smu.edu email.
U.S. business-to-consumer market research & psychographics
Statistics & studies gathered by market researchers, trade organizations, scientific publications, etc
Look here for insights around the psychology of snacking, healthy/BFY treats, diet trends, and key vocabulary choices.
National surveys like the U.S. Census can reliably answer "big picture" questions like, how many people in Texas or the U.S. are between ages 35-39, or are married with children, or have an advanced degree?
