Research Guides: ADV 3343: Advertising Account Planning: Industry & Competitors

Industry & Competitors

IBISWorld This link opens in a new window
Trends and analysis of U.S. industries, including one for Chocolate Production in the U.S.
View the Industry Research tutorial for more insights.
Passport This link opens in a new window
Search for Chocolate, then look at the tabs for Analysis or Dashboards for some high-level industry trends.
Some reports are highly international, but sometimes you can limit to North America or US.
View the Market Research tutorial for more insights.
Statista This link opens in a new window
Statistics & studies gathered by market researchers, trade organizations, scientific publications, etc
View the Finding Data tutorial for more insights.
ABI/INFORM Collection This link opens in a new window
Business articles, news, and scholarly research. Many articles with a trade or industry focus.
Business Source Complete This link opens in a new window
Scholarly business research, company profiles, and news/trade articles.
View the Company Research and Industry Research tutorials for more insights.

Competitor Products & Advertising Copy

Social media and general web searches can be great for this. However, recognize that Google (or Bing, etc.) changes what results you see, based on your past searches! So try to use an Incognito or Private browser, have multiple people do the same search, and see what results are different.

General news article searching is useful to see what competitor products are being mentioned, and with what type of language. When you run into paywalls, use our subscription links below for access to newspapers.

New York Times This link opens in a new window
NYTimes.com, podcasts, newsletters, multimedia, and live events. Archived articles between 1851-present
Access World News Research Collection This link opens in a new window
Search multiple newspapers at once, including small/regional and international newspapers.
Wall Street Journal, The This link opens in a new window
Access the default edition of Wall Street Journal and WSJ.com articles.
AdAge & Datacenter This link opens in a new window
Advertising industry magazine & market data
To access Datacenter, you must click on it in the top ribbon. This database works best off-campus via the Google Chrome app provided in apps.smu.

AdWeek
An essential industry magazine. Browse by clicking on the dates on the right side or click "search this publication" in the upper left side to search by keyword.

Need More Help?

Naomi Schemm

Contact:

nschemm@smu.edu

214-768-6155

Subjects: Advertising, Applied Physiology and Sport Management, Arts Management and Arts Entrepreneurship, Corporate Communication & Public Affairs, Design and Innovation, Education, Writing & Reasoning

Class materials

In-class PPT from 2/15/2024

Advanced Google

Site limiting:

Site:.edu, Site:.org, etc.

Evaluate sources carefully:

Who are the authors? What is their authority or expertise on this subject, if any?
What are their claims?
If they are making claims about consumer attitudes, follow the poll or opinion link back to its original source. Verify claims actually are what they say they are!