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MKTG 4345: Honors Marketing Project: Secondary Research

Demographic Resources

Consumer / Psychographic Resources

Data Visualization

Company & Industry Resources

Why Do I Need This Guide?

You will be doing  Demographic and Consumer Research for a specific product or service, which requires you to find background information on your customers. This research guide will direct you toward potential sources to ensure success.

Further Your Skills with Workshops

The one-hour, hands on Demographic & Consumer Research workshop focuses on resources that provide demographic and psychographic data.

Need a different time? If you have a group of 4 or more, we can add a session for you. Request a workshop.