Research Guides: MKTG 4341: Marketing Management: Customer

Customer Resources

Mintel Reports
Discover US consumer research and lifestyle reports. Search by keyword or browse by category or demographic.

View the Market Research tutorial for more insights.
Simmons Catalyst
Create custom crosstab analysis and access consumer demographics, psychographics, brand affiliations, and media consumption trends.

View the Simmons Catalyst Training Research Guide for more insights. Simultaneous users permitted: 35

Pew Research Center
Browse research topics or search by keyword to find information on consumer attitudes and trends.

Passport
Hover over Consumers (or Industries) to select a topic and then narrow by country to find trends and analysis for consumers.

View the Market Research tutorial for more insights.
Gartner
Find technology-focused analysis, insights and trends.