Important first step in industry research. SIC and NAICS codes classify manufacturing and service industries based on a company's primary business activities and allow similar companies to be grouped for comparison.
Search for your company to discover NAICS codes and industry reports in the Industry Details tab.
To access First Research industry reports, click on First Research below the main search box and then, the orange Submit button on the left side of the page.
View the Company Searching tutorial for more insights.
Good for large industries. Hover over Markets to select an industry or search by company name. Click on Industry Surveys to view reports.
If NetAdvantage asks for a log in, please clear your history, cache and cookies, or use a different browser to access the database.
Why Do I Need This Guide?
The MKTG 4341 Research Guide provides guidance on how to use the resources available from the Duda Family Business Library to support discovery findings focused around the industry, customers, company, context, collaborators, and competitors.
