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Simmons OneView Training: Overview

Access Simmons OneView

Simmons Quick Start Videos

What does Simmons OneView do?

Where do my consumers live? What are their attitudes? What media do they consume?

Simmons OneView is a tool that helps you access the data from the Simmons National Consumer Survey of 25,000 adults annually.

  • Create customized reports
  • Access data down to the regional level
  • Access demographics, psychographics, and product and media usage
  • Find relationships between any variables on the survey

You can use this tool to:

  • Develop market or advertising strategy
  • Discover target markets for a specific geographic location
  • Discover attitudes, product consumption, or media consumption for specific market segments