CCPA 4395: Consulting Practicum: Consumer Trends

Consumer Surveys

These types of sources will not ask survey questions specifically about GRIT Fitness. But they should have separate statistics on the industry trends, from which you can glean information to apply to your brand. 

National Census Data

Loads of useful demographic data, either on a national scale or hyper-local. 

Articles

Many types of articles can be helpful to you to discover consumer trends and needs for your brands. Use filters within any of the tools below to limit to a certain type:

• News and magazine articles are good for shorter, more digestible bits of information.
• Scholarly articles provide research-based, controlled-environment studies, and are the highest standard for quality-controlled research. 
• Trade journal articles lie somewhere between those two -- they are closer to the length of magazine articles, but often with research-backed recommendations for practitioners in the field. 

You will likely not find many (or any) articles specifically about GRIT Fitness -- it is too small. However, think about other search terms and concepts related to the brand and industry:

• exercise, fitness, wellness, gym, workout classes, ... 
• women's empowerment, body positivity, ...

Scholarly and Trade 

News and Magazines