Knowing more about a specific company can help inform you about the "SW" part of a SWOT -- the Strengths and Weaknesses that are internal to a company.
GRIT Fitness may or may not be mentioned in any of these. But you can research its larger competitors here.
Understanding the global industry trends can help inform you about the "OT" part of a SWOT -- the Opportunities and Threats that are external to a company.
Don't search for your company name here -- instead, search for the industry, i.e. beauty, skincare, or wellness, or foster care.