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BA 6336 - Developing a Business Plan: Overview

Company Resources

Industry Resources


Contact associations with your SMU email address about your class project and potentially receive free industry information. 

Market Research Resources

Demographic/Psychographic Resources

More Resources

Why Do I Need This Guide?

To create a business plan you will need to include data on the industry, competitors and potential customers. This research guide will direct you toward potential sources to ensure success.

BA 6336 Library Resources Presentation

Further Your Skills with Workshops

The one-hour, hands on Demographic & Consumer Research workshop focuses on resources that provide demographic and psychographic data.

Need a different time? If you have a group of 4 or more, we can add a session for you. Request a workshop.