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Use this mapping and data visualization database to analyze markets geographically with Simmons and Claritas PRIZM data.
Restricted to only current SMU students, faculty & staff. To create an account, click on "create an account" and enter your SMU e-mail address and a password. Also, only 5 users can use this resource concurrently. Please log out when done using this resource.
This worksheet provides guidance in finding useful information for your business plan such as industry trends, market research, and demographics.
Search local, regional, state or national level business resources for economic data and trends. Examples: Chamber of Commerce, economic development entities, or visitor and convention bureaus may have specific local knowledge to leverage.
Local publications, such as the Business Journals or news media that cover local area news, are useful.
The Business Library subscribes to print copies of D Magazine and D CEO plus all four Business Journals for Austin, Dallas. Houston and San Antonio.