Research Guides: ADV 2343: International Advertising: Ad and Industry Analysis

Industry and Company Reports

IBISWorld
Trends, statistics, & analysis of U.S. industries

View the Industry Research tutorial for more insights.
Passport

International business intelligence on industries, countries, & consumers

View the Market Research tutorial for more insights.
Statista

Statistics & studies gathered by market researchers, trade organizations, scientific publications, etc

View the Finding Data tutorial for more insights.
Mintel Reports

U.S. business-to-consumer market research & psychographics

View the Market Research tutorial for more insights.

Read local news stories from that country to see how your brand, or your competitors, are being discussed by journalists.

Local news is also a good place to read about social trends.

Access World News Research Collection
Includes many newspapers from around the world. Use the Map Search option first to limit to country or region, then search for your brand or competitors. There is also a language filter.
ABI/INFORM Collection
Business publications with a trade or industry focus
Business Source Complete
Scholarly & original business research & company profiles

View the Company Research and Industry Research tutorials for more insights.

ABYZ News Link
Directory of online news media from around the world, useful if recent news is needed and for titles not covered in library databases. All linked content is freely available.