Research Guides: MNO 3370: Management: Overview

Company Resources

Company websites
Navigate to a company website then locate internal information under About or Corporate Information. Find mission statements, diversity commitments, and corporate culture. Also check out news/press releases and Careers section.
Be aware that all information is from the company’s point of view.

Mergent Intellect This link opens in a new window
Real-time access to Hoover's private and public U.S. and international companies. Check the Company Brief tab for current topics in the news that indicate challenges and strategy.
To access First Research industry reports, click on First Research below the main search box and then, the orange Submit button on the left side of the page.
View the Company Searching tutorial for more insights.
Business Source Complete This link opens in a new window
In the blue bar at the top of the page, mouse over the 'More' link and select the 'Company Profiles' link to access company reports from MarketLine and Life Science Analytics. MarketLine reports generally include a SWOT Analysis, business description and concise list of competitors.
View the Company Research and Industry Research tutorials for more insights.
Business Insights: Global This link opens in a new window
Company information generally includes the company history. Also, access articles on topics such as Management, Operations, and Strategy.

Article Resources

Business Source Complete This link opens in a new window
Use this database to find articles from major national publications, trade journals, and regional sources covering topics such as management, strategy, and international business. Advanced search feature allows searching by company name or ticker symbol (choose 'Company Entity' or 'Ticker Symbol' from the dropdown menu). You can specify dates of publication to see recent articles.
View the Company Research and Industry Research tutorials for more insights.
Dallas Business Journal Portal This link opens in a new window
Provides online access to articles from the Dallas Business Journal, including both the print and digital versions, the Dallas Book of Lists, and People on the Move. Use the search box on the right to search other city business journals for online content.
Tip: Choose "Past Digital Editions" to access current and past print versions of the Dallas Business Journal and the Dallas Book of Lists. Choose "View Current Issue" to download and read a PDF version of the current print issue.
***NOTE: To access DBJ Portal, sign in with the username and password found in the Box folder.***
View the Finding News tutorial for more insights.
Library Search This link opens in a new window
Articles, books, & media among SMU Libraries' collections & databases

Sample APA Citations

This example is based on APA 6th edition. Check with your professor regarding the appropriate citation style for your course.

The following is an example of references on a reference page for the type of sources you will be using for this assignment. Examples of in-text references can be found in Citing Business Sources.

References

American Airlines corporate structure. (2017). American Airlines Group, Inc. Retrieved from https://www.aa.com

American Marketing Association. (2017). LinkedIn. Retrieved October 29, 2017, from https://www.linkedin.com/company/american-marketing-association

FTSE Russell. (2018). Verizon Communications, Inc. [Competitors List] Retrieved from Mergent Intellect database

Gale Group. (2017) PepsiCo, Inc. International Directory of Company Histories, 2017. Retrieved from Business Insights: Global database

Hoopfer, E. (2017, September 13). What companies value when hiring young employees, according to SMU's business school dean. Dallas Business Journal. Retrieved from https://bizjournals.com

How Much Does It Really Cost to Fly by Private Jet, The World's Best Bars for 2017 and More. (2017, July 28). Forbes.com. Retrieved from Business Source Complete database

MarketLine. (2017). Alphabet, Inc. [Company profile] Retrieved from Business Source Complete database

Smith, Joseph. (2019, October 31). Telephone interview.

Yoon, E. (2017, August 8). Tesla shows how traditional business metrics are outdated. Harvard Business Review. Retrieved from Business Source Complete database

Why Do I Need This Guide?

This assignment requires you to use high-quality research resources to investigate the company you selected for your final paper. Possible topics include leadership, teams, culture, ethics, employee engagement, and motivational techniques. Start with the resources on this page.

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Class Presentation for MNO 3370

Class Presentation
A PDF version of the Power Point presentation on Business Library resources for the final paper

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