Research Guides: MNGT 6277: Domestic Immersion: Overview

Diving into the Databases for Domestic Programs

1. Complete the Introduction to Business Research tutorial available in your Canvas course to become familiar with some library resources.

2. Use those resources and others listed below to address your assigned business need by completing the worksheet.

Industry & Market Research Resources

IBISWorld This link opens in a new window
Search by keyword or NAICS code to find industry reports. Use the options in the left column to find trends and industry benchmarks.
View the Industry Research tutorial for more insights.
Mergent Intellect This link opens in a new window
Search for a company in the industry and choose the Industry Details tab for a detailed report.
To access First Research industry reports, click on First Research below the main search box and then, the orange Submit button on the left side of the page.
View the Company Searching tutorial for more insights.
Business Source Complete This link opens in a new window
Enter the industry name in the search field and choose IC in the dropdown on the right and search. Use the Source Type options in the left column to filter down to Industry Profiles and other helpful resources.
View the Company Research and Industry Research tutorials for more insights.

Statistical Resources

Statista This link opens in a new window
Use the search box to find statistics on industries, markets, companies and consumers. Use the pulldowns at the top to find other helpful reports.
View the Finding Data tutorial for more insights.

Article Resources

Dallas Business Journal Portal This link opens in a new window
Search The Business Journals for a company to find news articles. Change the city from Dallas at the Select a City dropdown at the top.
***NOTE: To access DBJ Portal, sign in with the username and password found in the Box folder.***
View the Finding News tutorial for more insights.
Wall Street Journal, The This link opens in a new window
Search for a company, industry or other information need at the top far right or hover over the subjects under the headline to find articles.
Financial Times (Ft.com) This link opens in a new window
Find current market and economic news.
Factiva This link opens in a new window
Find current news on companies, industries and people.
View the Finding News and Company Searching tutorials for more insights.
Library Search - Advanced This link opens in a new window
Use the search fields to find resources, then use the options in the left column to limit to specific years and formats such as market research.

Social Media
Check LinkedIn and other social media as possible good resources for news about your company.

Why Do I Need This Guide?

You will be addressing a business need in the United States by applying complex problem solving methodology. Effective research methods and databases available from the Duda Family Business Library will be useful tools in this process.

Worksheet for MNGT 6277

Diving into the Databases for Domestic Research
Use the resources in the guide to address your assigned business need in this worksheet.

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MNGT 6277: Domestic Immersion: Overview