The Women’s Wear Daily Archive preserves one of the fashion industry's most influential reads. Key moments in the history of the industry, as well as major designers, brands, retailers and advertisers are all covered in this publication of record. This is an essential resource.
Access company reports in the 'More' link at the top of the search results page. Also find relevant articles from major publications using the general search feature.
Click on 'Companies/Markets' across the top of the screen and then click on 'Company' to search for company profiles, competitor lists, key information, and links to recent news articles.
A scholarly journal focused on the business of fashion, covering topics like design, manufacturing, marketing, retailing, and consumption.
Fashion Industry Associations
Industry associations advocate for the economic impact and policy priorities of its members and conduct research, which may be available for free to non-members. Look for things like "Resources," "News," "Insights," "Reports," etc.
How to find business articles in library databases
Tips for Researching Brands and Companies
Using the company name as a keyword gives results focused on business rather than fashion.
A brand name can be different than the company name. Search Google for the brand name with the keyword "company."
Public companies, unlike private companies, are required to report their financial details in annual reports.
Sometimes companies have a separate website for the company itself that can be very useful. Be aware that they will not report on negative aspects of the company. (Example: Initex.com is the company that owns the brand Zara.)
Wikipedia articles on the company can be a good place to get started, but don't rely on them as a final source. You can find clues from them about dates and important events to search in more authoritative sources, like newspaper and trade magazine articles, press releases, and the company website.
