| Written by? | Written for? | How recent? | Depth of content? | |
|
Newspapers & Press releases |
Journalists The company itself |
General public | Daily or very frequently |
General reading level Often 1-2 pages |
| Trade journals |
Journalists Practictioners working in that industry |
People working in that industry | Weekly or monthly |
General reading level, but topics of interest to practitioners Often 1-5 pages |
| Scholarly analysis |
Researchers From anywhere |
Scholars and students | Monthly or a few times a year |
Advanced reading level, deep analysis, original research Often 5-20 pages |
External analysis is important because it is often deeper, and less likely to be controlled by the company's PR or authorities in your country who want to control the narrative.
Start with a Google search for some relevant websites for banking, financial, and stock market indices in your chosen country. Try searches like:
The profiles at the sites and databases below can also provide a good high-level overview of the cultural expectations and practical considerations for doing business in your country.