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AMAE 6202 Strategic Planning: SWOT and PESTLE analysis

A course guide for the AMAE capstone class.

 

What's a SWOT analysis?

A business method of analyzing a company or organization's current position. The acronym stands for Strengths, Weaknesses, Opportunities, and Threats, and can be characterized as:

diagram of SWOT analysis -- S and W are Helpful Internal and Harmful Internal issues; O and T are Helpful External and Harmful External issues

What's a PESTLE analysis?

Another business method of analysis, this one focused on elements that are external to the organization. 

elements of a PESTLE analysis. PESTLE stands for Political, Economic, Social, technological, legal, and environmental issues