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Consumer Research in Simmons Insights Workshop: Overview

Spring 2022

Workshop Materials

Simmons Insights Workshop Slides

Simmons Insights Workshop Fall 2021 Recording

Recommended Resources and Guides

Simmons Insights This link opens in a new window
Demographic & psychographic data, brand & media consumption
View the Simmons Insights Training Research Guide for more insights. Simultaneous users permitted: 35

Simmons Insights Training
This research guide includes videos, tips, info on reading the cross tab charts, and a glossary.

SimplyAnalytics This link opens in a new window
I mentioned this database for those interested in more mapping of data.
Restricted to only current SMU students, faculty & staff. To create an account, click on "create an account" and enter your SMU e-mail address and a password. Also, only 5 users can use this resource concurrently. Please log out when done using this resource.

Research Librarian

Contact:

mheuer@smu.edu
(214) 768-1856

Subjects: Economics, Government, International Studies, Journalism, Political Science, Public Policy and International Affairs, Writing & Reasoning