Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

Simmons Insights Training: Tips

Browsing for Variables

  • Sometimes it's easier to browse for variables instead of guessing at keywords in the survey. You may also discover questions that you have that you had not thought of.
  • Open the menu next to the search box, and use the arrows next to the various folders to browse for questions.
  • The definitions folder contains commonly used combinations of variables, like Gender Age Combos, Geographies, and Generations.
  • Blue text are folders, and red text are questions.


 

 

Combining Variables

  • You may have a specific segment you want to understand, and using AND, OR, NOT, or XOR makes that possible. These appear automatically under the search screen.
  • AND means you want a group that represents both variables. For example, you might want to know about men who are 18 - 24, combining the gender and age variables.
  • OR means you want a group that represents either variables.
  • NOT means you want to exclude that variable.
  • XOR means you want a group that represents either variables but not both.

Boolean terms "and" "Or" "XOR" "(" ")"

 

 

Setting a Base

  • A base is the group that you are comparing the target against, instead of the default group of adults in the United States.
  • For example, if you are looking at a target group of people who drink orange juice and you set a base of men, you will be comparing men who drink orange juice to men in general.
  • You set a base in the same way you set a target, or choose variables for your columns and rows.
  • Setting a base changes the index numbers (see Reading Results).

Tips for Quick Reports

  • Demographic survey - Be careful with using the numbers for income on this chart. People with 100,000k and over is a large category of people, so most charts skew heavily towards this category.
  • Segmentation - Look for the drop menu to choose the topic of your segmentation (food lifestyle, health, retail shopping, etc.).
  • For media use reports, you must switch the study to the Connect survey. 

"Spring 2016 Simmons Connect" circled in red