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Tracing the history of the "American Dream" in popular culture, the author gives readers a field guide to the evolution of our national identity over the last eighty years. No other idea or mythology has as much influence on our individual and collective lives.
To understand visual communications one has to first understand by seeing. To develop this discipline or visual sense is similar to learning a new language with its own unique alphabet, lexicon (vocabulary), and syntax (sentence structure).
Explores the show's popularity; its controversial representations of race, class, and gender; its powerful influence on aesthetics and style; and its unique use of period historicism and advertising as a way of speaking to our neoliberal moment.
In this book, four media psychologists who also just happen to be dedicated Mad Men fans explore how the show's viewers make meaning from fictional drama. The authors also interviewed several contemporary advertising industry professionals, getting their inside view of the business in its modern guise and what they make of the show's vision of their past.
RefWorks is an easy tool that helps you gather citations directory from library databases and then creates in-text citations and works cited directly in your paper. The Google Docs add on is the easiest to use. This guide links you to RefWorks and teaches you how to use it.