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Companies and Ads: Overview

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  • If you don't know anything about your company, this is the place to start.


  • Find examples of current or historical ads as well as how much individual companies spend on different kinds of advertising.


  • Learn how to find competitors quickly.


  • Discover how to find annual reports, market share, financial ratios, and other types of financial information. 


  • Researching non-profit companies may require some different approaches than public ones. Find resources specifically for non-profits.

Private Companies

  • Researching private companies is typically more difficult than public ones, but there are some tricks and techniques for finding what you are looking for.

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Communication Arts Librarian

Megan Heuer's picture
Megan Heuer