Skip to main content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

Companies and Ads: Overview

Get Started with Company Profiles

Make sure you know the name of the company itself and not just the brand. In addition to company profiles, you may get additional useful information from the company's website and social media.

Company News Articles

Companies are often covered to a greater extent in their "hometowns" or in cities where they have extensive operations.  Logically, the people of these areas are more invested in the health, wellbeing, and performance of these companies. 

Local newspapers may cover financial news, expansions (i.e. a new headquarters or the opening of a new manufacturing facility), charitable activities, and even corporate officers in greater detail than might be found in more general national newspapers and magazines. 

When conducting company research, in order to have the most complete view of a company, including who they are "where they live," be sure to perform several searches in local publications.

Related Guides

Communication Arts Librarian

Megan Heuer's picture
Megan Heuer