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CISB 5397: Entrepreneurship: Overview

Company Resources

Industry Resources

Associations can be a great source of free information on industries. In addition to what is available on the website, you can contact them using your SMU email address and let them know you are working on a class project. You may also want to reach out to a local chapter for personalized assistance. Each of these databases includes a list of appropriate associations for the industry.

Market Research Resources

Demographic / Psychographic Resources

Resources for all areas

Sample APA Citations

These citations are based on APA 7th edition but have been modified to meet the requirements of SMU Cox School of Business instructors. Check with your professor regarding the appropriate citation style for your course.

The following is an example of references on a reference page for the type of articles you will be using for this assignment. Examples of in-text references can be found in Citing Business Sources.



Aircraft engines and engine parts manufacturing. (2023). Plunkett's Industry Analytics. Retrieved from Business Insights: Global database

American Marketing Association. (2023). LinkedIn. Retrieved from

Elster, J. (2022, October 13). Consumer lifestyles in Vietnam. Euromonitor International. Retrieved from Passport database

eMarketer. (2022, November). Retail e-commerce revenue in the United States from 2017-2027. [Chart]. Statista.

Euromonitor International. (2022, August). Luxury goods in Hong Kong, China. Retrieved from Passport database

FTSE Russell. (2022). Consumer data. Retrieved from Mergent Intellect database

FTSE Russell. (2022). Verizon Communications, Inc. [Competitors list]. Retrieved from Mergent Intellect database

Gale Group. (2022). Reinsurance carriers. Encyclopedia of American Industries. Retrieved from Business Insights: Global database

Gambardella, A. (2020, April). Private equity, hedge funds, and investment vehicles in the U.S. [Industry Outlook]. IBISWorld Industry Report 52599. Retrieved from IBISWorld database

Hoovers, Inc. (2022). Wireless telecommunications services [Industry profile].  First Research. Retrieved from Mergent Intellect database

Making your vehicle last longer. (n.d.). Automobile Protection Association.  Retrieved from

MRI-Simmons.  (2022). Spring 2017 NHCS adult 06-month. [Natural foods]. Retrieved from Simmons Insights database

Olsen, K. (2023). Salty snacks – US-2023. Retrieved from Mintel database

Pitchbook. (2022). DoorDash. Investors profile. Retrieved from Pitchbook database

PrivCo Media, LLC. (2022). Mary Kay overview. Retrieved from PrivCo database

SMU Cox Biz Library. @SMUCox@coxbba (2021, February 1). Sustainability in 2021 from S&P Global. [Tweet]. Twitter.  Retrieved from

The Nielsen Company (2022). Prizm household distribution 2020 [Collin County report]. Retrieved from Mergent Intellect database

U.S. Census Bureau (2022). Means of transportation to work in Texas. [Data]. American Community Survey. Retrieved from

Why Do I Need This Guide?

To create a business plan you will need to include data on the industry, competitors and potential customers. This research guide will direct you toward potential sources to ensure success.

The Business Plan Template is used for the Big iDeas Business Plan Competition and some classes.

CISB 5397 Library Resources Presentation

Further Your Skills with Workshops

The one-hour, hands on Demographic & Consumer Research workshop focuses on resources that provide demographic and psychographic data.

Need a different time? If you have a group of 4 or more, we can add a session for you. Request a workshop.