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This is also a best bet for industry profiles. Access quarterly industry updates, forecasts, critical issues, and trends. Click on "First Research" from the homepage and the the orange "Submit" button to access industry reports.
To access First Research industry reports, click on First Research below the main search box and then, the orange Submit button on the left side of the page.
Use this database if you have a global focus. Use the drop menus to find statistics or analysis by industry.
Restricted to only current SMU students, faculty & staff.
Market Research Reports
Market research includes trends, sales, competitors, forecasts, consumer profiles, and anything related to the current state of the market. Market research reports (unlike industry profiles) are organized around product categories rather than by NAICS code. Market research may use data gathered from focus groups, surveys, and analysis of secondary data.