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Industries and Market Research: Associations

Finding Associations

If you find one association, use Google to find more by searching for "related:" and then the URL of the association you found ( Google will then give you a list of websites like that one.

What are associations?

Associations are organizations that provide resources for a specific industry, product, service, or cause. Associations can be great sources of information since they collect data you might not find anywhere else.

  • Some associations are for a specific industry or cause, some are for employees of an industry, and some are for consumers.
  • They may offer conferences, publications, research, and public relations to support its members.
  • Sometimes you can access their research and publications for free, and sometimes you need to be a member to have access, though they might grant you access given your student status.
  • Examples of associations include the American Cancer Society or the Association of American Airlines.