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Journal of Consumer Psychology
Scholarly research articles that contribute to theoretical as well as practical understanding of consumer psychology. When searching, be sure that you look for the filter of "This Journal."
Journal of Consumer Behavior
Scholarly research articles that contribute to theoretical as well as practical understanding of consumer behavior, consumer research, and consumer consumption. When searching, be sure that you look for the filter of "This Journal."
Consumer Psychology Review
Use this resource to discover scholarly advances in specific topics in consumer psychology through critical reviews. Review articles provide a synthesis of existing research on a particular topic.
Business Source Complete
The best way to quickly find consumer behavior information is to add subject terms to an advanced search in Business Source Complete. Here are some example subject terms: Consumer behavior, Advertising avoidance, Customer loyalty, Impulse buying, Willingness to pay
Use the "Thesaurus" linked at the top to find terms for your search.
This is an entire database of review articles, good for gaining a sense of what scholarship has been done in a particular area.
This will have a lot of overlap with Business Source Complete, but may prove useful if looking for communication or media-specific topics.
SocINDEX with Full Text
This is the main database for sociology, the study of the structure and functioning of human society. The articles in this database examine consumer behaviors through this lens.
To find books in the Library Search, enter your keywords and choose to search only the library catalog (in the drop menu).
Topics in Consumer Behavior
Consumer behavior research help you to understand how people's purchasing and reception of advertising are related to things like:
- Online behaviors
- Demographics, culture, and lifestyle
Find background information and research articles on consumers by clicking on Topics and the Consumer Research and Insight. The "What We Know" articles that are at the top of your search results are great at summing up big concepts.