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Consumers: Psychographics

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What are psychographics?

Psychographic data refers to information about consumers' attitudes, buying habits, hobbies, lifestyle, and lots of other things outside of traditional demographic data. This kind of information is highly valued by marketers and advertisers.

Simmons OneView is our best tool for psychographic data, but does have a learning curve for using it effectively.  You can use the guide below for learning how to use it effectively, or you can contact Megan for help.