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Consumers: Market Research

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What Is Market Research?

Market research includes trends, sales, competitors, forecasts, consumer profiles, really anything related to the current state of the market.  

  • Market research (unlike industry profiles) is organized around product categories rather than by NAICS code.
  • Market research may use data gathered from focus groups, surveys, and analysis of secondary data.
  • We have access to several sources for market research through our library. You may find some limited, "teaser" reports online from market research firms, though you should be wary of these as some may be fake market research.