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ADV4399 - Example Course Guide
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ADV4399 - Example Course Guide: Home
I need to find...
Company and product info
Consumer behavior info
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Business Source Complete
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What category influencer/channel through which our product is sold or can be recommended should Kohler target to generate the greatest sales opportunity?
How do you recommend we increase awareness among the targeted market and provide the channel with the support they need to successfully sell/recommend our product?
Library instruction student learning outcomes:
To create a strategy for performing secondary research
To navigate specific business and advertising databases to locate information
To build a successful search string for Business Source Complete
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Oct 20, 2020 2:14 PM
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