Research Guides: Marketing Research: Consumers

Market & Consumer Resources

Mintel Reports This link opens in a new window
Access consumer behavior psychographics. Select demographics tab, then lifestyles to see reports.
Restricted to only current SMU students, faculty & staff.
View the Market Research tutorial for more insights.
Mergent Intellect This link opens in a new window
Obtain PRIZM community segmentation profiles. Click demographics & search by criteria.
To access First Research industry reports, click on First Research below the main search box and then, the orange Submit button on the left side of the page.
View the Company Searching tutorial for more insights.

Consumer Product Safety Commission
U.S. regulatory agency for consumer products.