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Offers research reports covering European, UK-specific, and US consumer markets. The reports analyse market drivers, sizes and trends, market segmentation, along with consumer attitudes and purchasing habits. The reports are supplemented by brief digests of relevant recent events, UK and US demographic and economic statistics and useful lists.
Restricted to only current SMU students, faculty & staff.
A consumer and media analysis tool based on the Simmons National Consumer Survey. Access consumer demographics, psychographics, brand affiliations, and media consumption trends with the ability to target specific market segments down to the regional level.