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Offers research reports covering European, UK-specific, and US consumer markets. The reports analyse market drivers, sizes and trends, market segmentation, along with consumer attitudes and purchasing habits. The reports are supplemented by brief digests of relevant recent events, UK and US demographic and economic statistics and useful lists.
Restricted to only current SMU students, faculty & staff.
A consumer and media analysis tool based on the Simmons National Consumer Survey. Access consumer demographics, psychographics, brand affiliations, and media consumption trends with the ability to target specific market segments down to the regional level.
Simultaneous users permitted: 5
Topics in Market Research
Demographics of the most typical customer, and psychographics, if available
Industry and geographic concentrations of customers
Market Size, Growth, Needs, and Trends
Number of potential customers and total sales
Forecast for market growth
Demographic, social, and technological changes that support growth estimates
Needs and desires the product or service can fulfill
Emerging trends and changing customer needs in the market
Major competitors and their locations, strengths, and weaknesses, their goods/services, and pricing