Skip to Main Content

BA 6330: Customer Engagement: Audit Assignment

Company & Industry Resources

Broad Trend Resources

Consumer Research Resources

Why Do I Need This Guide?

You will be doing a Customer Engagement Audit which requires you to find background information on your company and its competition and/or industry. Then you will consider broad economic, legal, environmental and political trends as they affect your business. You will also need to find research on consumers (Millennials and GenZ) and consider the role of digital marketing. This research guide will direct you toward potential sources to ensure success.

Further Your Skills with Workshops

The one-hour, hands on Demographic & Consumer Research workshop focuses on resources that provide demographic and psychographic data.

Need a different time? If you have a group of 4 or more, we can add a session for you. Request a workshop.