You will be doing a Customer Engagement Audit which requires you to find background information on your company and its competition and/or industry. Then you will consider broad economic, legal, environmental and political trends as they affect your business. You will also need to find research on consumers (Millennials and GenZ) and consider the role of digital marketing. This research guide will direct you toward potential sources to ensure success.
The one-hour, hands on Demographic & Consumer Research workshop focuses on resources that provide demographic and psychographic data.
Need a different time? If you have a group of 4 or more, we can add a session for you. Request a workshop.