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Consumers: Media Use

More on Advertising; Corporate Communication and Public Affairs

Find Audience Media Consumption Trends

Simmons Catalyst This link opens in a new window
This is a best bet for media consumption trends and attitudes for your specific target market or product users.
View the Simmons Catalyst Training Research Guide for more insights. Simultaneous users permitted: 35

Simmons Catalyst Training
Learn how to use Simmons Insights.

Business Source Complete This link opens in a new window
Look for current trade magazine articles for possible coverage of general media consumption trends. Also look online or in other business article databases.
View the Company Research and Industry Research tutorials for more insights.