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ADV4399 - Example Course Guide: Home

Communication Arts Librarian

Megan Heuer's picture
Megan Heuer
Contact:
mheuer@smu.edu
(214) 768-1856

Assignment

  1. What category influencer/channel through which our product is sold or can be recommended should Kohler target to generate the greatest sales opportunity?
  2. How do you recommend we increase awareness among the targeted market and provide the channel with the support they need to successfully sell/recommend our product?

Library instruction student learning outcomes:

  • To create a strategy for performing secondary research
  • To navigate specific business and advertising databases to locate information
  • To build a successful search string for Business Source Complete