- What category influencer/channel through which our product is sold or can be recommended should Kohler target to generate the greatest sales opportunity?
- How do you recommend we increase awareness among the targeted market and provide the channel with the support they need to successfully sell/recommend our product?
Library instruction student learning outcomes:
- To create a strategy for performing secondary research
- To navigate specific business and advertising databases to locate information
- To build a successful search string for Business Source Complete